| Detail information of 'STRATEGIC HUMAN RESOURCE MANAGEMENT' | |||||||||||||||||
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| • Part 1: The framework of strategic human resource management. This provides an introduction to HRM, the general concept of strategy and the process of strategic HRM. • Part 2: Strategic human resource management in action. This describes the formulation and implementation of HRM strategies, the impact of strategic human resource management, the strategic contribution of the HR function, and roles in strategic HRM. • Part 3: HR strategies. This covers each of the main areas in which HR strategies are developed, namely: enhancing organizational effectiveness, resourcing, learning and development, managing performance, reward and employee relations. | |||||||||||||||||
Showing posts with label HUMAN RESOURCE MANAGEMENT. Show all posts
Showing posts with label HUMAN RESOURCE MANAGEMENT. Show all posts
| Detail information of 'The Advanced Dictionary of Marketing: Putting Theory to Use' | |||||||||||||||||
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| This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel’s Law; Moore’s Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect. | |||||||||||||||||
| Detail information of 'The Fundamentals and Practice of Marketing' | |||||||||||||||||
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| The Fundamentals and Practice of Marketing Map This fourth edition has taken a fresh look at one of the most popular British marketing texts. It provides the student and practitioner with a route map through the subject to enhance their understanding of both the fundamentals of marketing – to build a workable plan – and the practice of communicating with and delivering to the market. The same fine components of the third edition remain but the content has been completely revised, extended, and updated. Moreover, the structure of the book has been reworked to guide the busy practitioner, enquiring student and thoughtful tutor through the text giving easy access to the whole subject of marketing in the twenty-first century. Part 1 deals with the fundamentals of preparing to go to market. So, since marketing starts with the customer, so does the reader! Chapter 1 gives a foundation in what marketing really is from the customer viewpoint. Recognizing that tracking the changes in the market place (Chapter 2) is essential in order that the organization makes the necessary changes (Chapter 3) to provide satisfactions to the needs, wants and desires of customers, Chapter 4 focuses on the fundamentals and practice of market research. Chapters 2, 3, and 4 are brought together into a product and service plan in Chapter 5. Having gained an understanding of the fundamentals of getting ready to market, Part 2 deals comprehensively with the practice of marketing and is divided into two sections. Section ‘A’ looks at the wide gamut of marketing communication techniques. However, rather than going slipshod over a selection of activities, the reader is first given a clear and practical guide to devising communications as part of a strategic operational plan (Chapter 6) to guide the hand of the enthusiastic practitioner. Chapters 7 through 13 cover communication techniques and have been completely updated and revised from the third edition with the addition of a new chapter on e-commerce. With recent examples to illustrate the practice, there is much to engage the reader in discovering many of the how to’s of the business of marketing communications; and rather than leave the reader with a bundle of disparate activities, the section concludes with Chapter 14 showing how to integrate marketing communications. | |||||||||||||||||
| Detail information of 'Top Telemarketing Techniques' | |||||||||||||||||
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| Top Telemarketing Techniques is an information-packed resource for all sales professionals. It offers expert insight and proven strategies for using the telephone as a powerful and effective sales tool. This book offers valuable information needed to develop, improve upon, and fully utilize your telephone sales skills, allowing you to close more sales over the telephone. Telemarketing is a highly cost-effective and timesaving alternative to most other forms of sales and marketing for any organization. Top Telemarketing Techniques offers solutions for utilizing the telephone to close more sales and generate higher revenues. If you're a salesperson, manager, entrepreneur, or business leader, this is the one sales training book you need to begin maximizing your use of the telephone in order to vastly improve sales and customer relations. Download Link: | |||||||||||||||||
| Detail information of 'Fast Forward MBA in Business Communication' | |||||||||||||||||
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| Lauren Vicker, «The Fast Forward MBA in Business Communication» Download Link: | |||||||||||||||||
The Leader’s Guide to Lateral Thinking Skills-Powerful Problem-solving Techniques
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HUMAN RESOURCE MANAGEMENT
| Detail information of 'The Leader’s Guide to Lateral Thinking Skills (Powerful Problem-solving Techniques)' | |||||||||||||||||
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| Many CEOs, directors and senior managers in business today are focused on improving efficiency, making things work better and delivering better customer service. They are working extremely hard and think they are doing a good job. They are not. This is because incremental improvement in the existing business is not enough. In addition to improving current operations, executives must spend time looking for entirely new ways to meet customer needs. They should select and implement different and better ways of meeting the corporate goals. In addition to running today’s business, they should be starting bold, new initiatives – some of which will fail and some of which will succeed. Above all, they must encourage and empower their employees and colleagues to take a creative and entrepreneurial approach to exploit new opportunities. | |||||||||||||||||
HUMAN RESOURCE MANAGEMENT
 | Title: The Brave New World of e-HR: Human Resources in the Digital Age * Reviews the transformation of human resources from manual processes to sophisticated CRM and ERP systems * Examines the effectiveness of online strategies for attracting talent * Offers valuable guidelines that can help organizations design, deliver, implement, and sustain e-selecti... | |
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Title: The Good Corporate Citizen: A Practical Guide Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its imp... | |
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Title: THE HIDDEN ART OF INTERVIEWING PEOPLE Resources for the education of qualitative market researchers have grown dramatically as my own career has progressed over the last twenty-fi ve years. As this fi eld continues to move from a craft to a profession, more and better guides for practitioners will continue to change the manner in... | |
 | Title: The Leader’s Guide to Lateral Thinking Skills (Powerful Problem-solving Techniques) Many CEOs, directors and senior managers in business today are focused on improving efficiency, making things work better and delivering better customer service. They are working extremely hard and think they are doing a good job. They are not. This is because incremental improvement in the e... |
HUMAN RESOURCE MANAGEMENT
| Titles / Topics | ||
 | Title: A Handbook of Corporate Communication and Public Relations This text provides an excellent overview of corporate communication, which comprehensively positions current debates. It gives the reader an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication. Clear indications are given of the pertine... | |
 | Title: ASSESSMENT METHODS IN RECRUITMENT, SELECTION & PERFORMANCE A manager’s guide to psychometric testing, interviews and assessment centres | |
 | Title: Employment Relationships: New Models of White-Collar Work The second half of the twentieth century witnessed a quite dramatic shift in the nature of white collar employment, from lifetime tenure, often in a very hierarchical work structure, to a new model defined by flatter organizations, job insecurity, shorter tenures, declining attachment between emp... | |
 | Title: Extraordinary Performance from Ordinary People: Value Creating Corporate Leadership Extraordinary performance from ordinary people is a must read for the high performing manager with the ambition to reach corporate leadership status. The book is as practical as it is exciting. How to succeed and which personal qualities are required from those who display the capability for grea... | |
 | Title: Human Resource Management: Ethics and Employment It is a curious fact that the current surge of interest in business ethics has largely bypassed the theory and the practice of human resource management (HRM).While business as a whole is presenting itself more and more in terms of social responsibility, and employees are routinely accepted as... | |
 | Title: Sharing knowledge: innovations and remaining challenges nice book must read it... | |
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Title: STRATEGIC HUMAN RESOURCE MANAGEMENT • Part 1: The framework of strategic human resource management. This provides an introduction to HRM, the general concept of strategy and the process of strategic HRM. • Part 2: Strategic human resource management in action. This describes the formulation and implementation of HRM strategies,... | |
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