Solutions I Digitas walkin for freshers on december 27th 2010

Solutions I Digitas Delhi Openings – Search Analyst / Bid Strategist Job Vacancies india – 26th dec 2010
Job position : Search Analyst / Bid Strategist
No of Openings : 5

Experience: 0 – 3 Years
Job Location: Delhi/NCR
Qualification : B.Sc – Any Specialization, Computers, Maths, Statistics,B.Tech/B.E. – Computers,BCA PG – M.Sc – Any Specialization, Computers, Maths, Statistics,MBA/PGDM – Any Specialization, Finance, Marketing,MCA
Required :
* Microsoft Excel (Advanced)
* Heavy analytical and problem-solving skills
* Detail-oriented; able to QA own work
* Fluent in English
* Internet experience preferred
* DART Search experience a plus
* Ideal candidate will have an undergraduate degree in finance, actuarial science, applied mathematics, statistics, mathematics or economics.
* Strong analytical skills
* Strong problem solving skills
* Logical analysis skills
* Advanced spreadsheet capabilities
* High competency in MS Excel and Access
* Basic understanding of statistics
* Understanding of direct marketing concepts and principles preferred
* Internet experience preferred
* Self-directed, motivated by internal factors
* Comfortable with dynamic, high energy industry
* Shift timings would be from : 3pm to 12am. for Search Analyst
* & 8pm to 5 am for Bid Strategist.
* Job Responsibilities :
* Assist the onshore Account Managers and Associate Account Managers in the day-to-day operation of their clients' paid search programs.
* Produce and deliver scheduled and ad hoc reports
* Analyze data (impressions, clicks, click-through rate, conversion rate, sales, ERS, actions, cost per action, etc.) in order to advise on how to best optimize the program
* Traffic and update campaigns through DART Search
* Optimize campaigns through processes like:
* Link Checking
* Restructuring
* Geo-targeting – Implementation
* Match Type Changes
* Perform Quality Assurance
* Monitor trademark infringement by other companies using paid search
* Assist with completion Daily, Weekly, and Monthly QA checklists
* Perform any additional tasks as needed by the Account Managers
* Willingness to work additional hours as needed during peak times
* Perform daily portfolio analysis on client performance
* Identify opportunities for improvement and address them
* Perform maintenance functions in technology interface (adding keywords to strategies, changing strategy goals, creating new strategies, moving keywords between strategies, etc.)
* Ensure client account and/or campaign budgets are spent evenly and completely during the calendar or fiscal month as appropriate
* Ensure that client account and/or portfolio ROI goals are met, that sales are optimized, and that budget is not wasted on poorly performing termsAbout company :
Solutions I Digitas is a leading marketing services and digital marketing agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs marketing, technology, creativity, imagination, analytics and media to ignite emotional bonds between people and brands.
Website: http://digitas.com
Walkin Date : 27th December
Walkin Time : 2:30 PM to 5:30 PM
Walkin Venue :
3rd Floor, Chandra Bhawan, 67/68,Nehru Place
NEW DELHI,Delhi,India 110019